Advertising

As part of our Hotel and Restaurant Management curriculum, I posted in this page all about Marketing and advertising.

Marketing - Is a way a company put some interest to the targeted clients or potential customers or even individuals without interest to your product or service. Marketing also requires sales skill. Also, it is a process of saturating an area, to make known of your product.

Advertising - Is a creative way of introducing a product or services and intends a potential customer or client to purchase or avail such product or service. Modern advertising also attracts customers by using the multimedia (Voice, Music, Images and Videos). An Advertisement is commonly unique or humoristic so it can catch the attention of the audience.

What is the relevance of Marketing and Advertising in Hotel and Restaurant management course?

I put this question here because you might ask. It is simple. For example, 1. You are a marketing manager of some hotel, and your boss wanted to introduce a new service or product and appointed you to do that project. Then, as a responsible manager with aloted budget on hand, you may want to think of the ways how you will suggest it to your customers or make them curious so they will try your service. Or else you will make the hotel bancrupt and get fired. Another example is,

2. as a brand manager, you want to think of the ways how you can add income to your company by adding services, and apply new strategy which is unique and different from other hotel's services like

a. making the reservation front desk a tiny bar where a client will be tempted to drink a cocktail while waiting. In that way, the hotel is already having an extra income.

b. Or posting and advertisement on a related website or a search engine on the internet so that it will direct people to your site or reservation website so you may get clients.

All of these requires Marketing and Advertising skills which I also learned during my practicum, projects and lectures.

To advertise on this website: The following rates applies depending on the size and location of the ad.

$ 30.00 per month negotiable

$ 50.00 per month on main page